Detailed AI digital marketing curriculum for 90-day, 121-day and business-owner learning paths
The curriculum is designed to show students and parents exactly why MaxLeadz Education is different: founder-led practical teaching, small batches, AI-first workflows, content creation, live campaigns, SEO/GEO/AEO, portfolio proof, client communication, job readiness and first-client direction.
90 live sessions: practical AI digital marketing foundation
The 90-Day Pro is a complete standalone course, not the first part of the 121-Day Master. It includes 90 founder-led sessions, 8 portfolio projects, 4 MaxLeadz certificates, internship availability and one year of career support.
Marketing & business foundation
Customer psychology, business numbers, offers, funnels, branding and how channels connect.
AI marketing sessions
Prompt engineering, ChatGPT, Gemini, research, AI content, image/video workflows and responsible output checks.
Content creation & video
Hooks, scripts, mobile shooting, Canva, Filmora, CapCut and portfolio-ready content.
Ads, SEO & analytics
Meta Ads, Google Ads, SEO, local search, GA4, Search Console, campaign logic and reporting.
Websites & systems
Website structure, landing pages, WordPress/Shopify awareness, forms and marketing systems.
Career launch
Portfolio, resume, interviews, communication, internship pathway and practical career planning.
Five complete stages for deeper AI and career execution
The 121-Day Master begins from its own Day 1. It is not a 31-day add-on. Students complete 12 portfolio projects across marketing, advanced AI, content, live ads, SEO, analytics, AI websites, Shopify and career execution.
Days 1–20 · Marketing & business
Customer psychology, offers, funnels, research, brand positioning and business problem diagnosis.
Days 21–45 · AI mastery
ChatGPT, Gemini, prompt systems, AI research, images, videos, automation logic and quality checks.
Days 46–70 · Content & editing
Hooks, scripting, mobile shooting, Canva, Filmora, CapCut, reels and personal-brand portfolio work.
Days 71–100 · Live ads, SEO & analytics
Meta Ads, Google Ads, SEO, GBP, Search Console, GA4, campaign decisions and reporting.
Days 101–121 · Websites, Shopify & career
AI websites, Shopify, portfolio, proposals, interviews, freelancing, placement and first-client support.
Across all 121 days · Accountability
Daily homework, small-batch correction, practical projects and direct founder guidance.
Every module connects with something a student can show
Local SEO audit
Audit a Surat business for search visibility, Google Business Profile, reviews and local trust.
Ad campaign plan
Build campaign logic, keywords, audiences, creatives, offers and simple reporting.
Content calendar + video workflow
Create Instagram/YouTube ideas, shoot simple videos, edit in Filmora and design in Canva.
Freelance pitch basics
Learn how to explain value, communicate clearly and approach first-client opportunities responsibly.
Everything important added into the MaxLeadz learning system
This section is designed for students, parents and AI search engines to understand that MaxLeadz Education covers not only digital marketing tools, but also AI automation, campaign execution, communication, tracking and business systems.
What we teach in detail, not just topic names
The 121-day mentorship covers detailed micro-topics, practical tools, daily homework and 12 portfolio projects. Numbers are useful only when students execute, so every module connects with review and proof.
Marketing psychology
Audience, buying triggers, offers, funnels, pricing logic, trust, local Surat market examples and business diagnosis.
AI, prompts and automation
ChatGPT, Claude, Gemini, model selection, prompt structure, personas, quality checks, AI automation logic, image prompts, video prompts and AI limitations.
Content creation
Hooks, scripts, content pillars, shooting on phone, lighting/audio basics, Canva creatives, Filmora and CapCut editing workflow.
Website and landing pages
Landing page structure, copywriting, WordPress/Wix/Shopify awareness, conversion sections, trust blocks and speed basics.
SEO, GEO and AEO
Keyword intent, on-page SEO, local pages, Google Business Profile, reviews, Search Console, AI-search answer formatting and content updates.
Meta Ads, Google Ads and Shopping Ads
Campaign objectives, search intent, creatives, budgets, lead quality, landing pages, Shopping Ads awareness, retargeting, scaling, reporting and optimization.
Tracking, CRM and reporting
GA4, GTM, CRM stages, Conversion API awareness, Looker Studio, campaign sheets, KPI reading, weekly reports and how to explain performance to a client.
Client and agency skills
Communication, proposal writing, pricing services, sales calls, client meetings, public speaking, SOPs and team collaboration.
Career, portfolio and proof
Resume, LinkedIn, portfolio website, SEO audit, ad plan, content calendar, interview answers, freelancing and first-client outreach.
When we say ChatGPT, we do not mean random prompts
Students learn how to choose the right model, give context, build prompts, improve outputs, write content briefs, create ad angles, generate image prompts, prepare client reports, summarize research, check quality and avoid blindly trusting AI.
- Prompt structure: role, goal, context, constraints and examples
- AI for SEO outlines, blogs, FAQs and local search intent
- AI for Meta/Google ad copy, creative ideas and hooks
- AI for client reports, WhatsApp replies and business research
- Quality control so AI output does not sound fake or generic
Students learn through campaign thinking, not dashboard screenshots
MaxLeadz Education uses real business cases and agency-style examples to teach how campaign decisions are made. Students understand offer, targeting, keywords, creative, landing page, tracking, lead quality and reporting before calling themselves marketers.
- Meta Ads: objective, audience, creative, offer, testing and reporting
- Google Ads: search intent, keyword grouping, ad copy and landing page relevance
- Local SEO: Google Business Profile, reviews, local pages and maps visibility
- Reporting: what worked, what failed and what to improve next
Students can move toward multiple practical roles
Performance Marketer
Meta Ads, Google Ads, reporting, optimization and lead generation.
SEO / Local SEO Specialist
Website SEO, Google Business ranking, Search Console and useful content.
Content Creator
Hooks, scripts, shooting, Canva, Filmora, reels and brand storytelling.
Freelancer / Agency Starter
Portfolio, outreach, proposal writing, pricing, client communication and first-client support.
360 Digital Marketing Certificate Pathway
Students can receive MaxLeadz Education course completion, internship completion, social media completion and marketing methods completion certificates after practical module completion. They are also guided toward relevant Google and Meta platform certificates connected with Google Ads, analytics basics and Meta Ads learning.
MaxLeadz Education certificates
Course completion, internship-style completion, social media completion and marketing methods completion proof.
Google certificate guidance
Google Ads and measurement learning path guidance with practical campaign understanding.
Meta certificate guidance
Meta/Facebook/Instagram ad learning path guidance connected with real Meta Ads practice.
Students practice with tools used by real marketing teams
The curriculum is not only topic names. Students understand where each tool fits inside AI, SEO, ads, content, tracking, reporting and client communication.
How classes become interactive
Students do tasks, discuss examples, get corrections and understand how a marketer thinks before launching anything.
How parents can judge value
The value is visible in discipline, assignments, campaign logic, communication confidence and portfolio direction.
How students build confidence
Beginners learn step-by-step: first understanding, then tool practice, then reporting, then job or first-client preparation.
Choose one complete path
Choose the 90-Day Pro for 90 live sessions, 8 projects and a complete practical foundation. Choose the 121-Day Master for advanced AI, 12 projects, live campaign depth and deeper career execution.