Curriculum for 90-day fundamentals and 121-day AI digital marketing challenge
The curriculum is designed for local Surat students who want practical execution. First learn marketing foundations. Then, in the 121-day challenge, go deeper into AI, content creation, live ads, SEO, Google Business ranking, freelancing and career direction.
Days 1-90: Traditional digital marketing fundamentals
This track covers the generic but important digital marketing foundation students usually compare across Surat institutes.
Marketing fundamentals
Business basics, customer awareness, offers, funnels, lead generation, branding and how digital channels work together.
SEO and local SEO basics
Keyword research, on-page SEO, search intent, website structure, Google Search Console and local ranking basics.
Google Ads foundation
Search campaigns, keyword match types, ad copy, landing page thinking, lead generation and basic campaign logic.
Meta Ads foundation
Facebook/Instagram ads, campaign objectives, audience thinking, creative basics, lead forms and reporting basics.
Social media and analytics
Content pillars, platform basics, Google Analytics, simple reporting, performance reading and campaign understanding.
Assignments, tests and revision
Homework, doubt solving, practical tasks and beginner-level portfolio proof for stronger confidence.
Days 91-121: AI, content creation, live execution and final exam
The 121-day challenge adds the premium layer: AI-first workflows, content creation, live campaigns, freelancing, placement assistance, earning assistance and reward-based accountability.
AI + Advanced AI
ChatGPT, Claude, Gemini, AI research, prompt systems, AI ad angles, AI content workflows, image/video generation and AI website creation.
Full content creation
Hooks, scripting, shooting basics, Canva creatives, Filmora video editing, short-form reels, YouTube/Instagram content and publishing strategy.
Live Meta + Google Ads
Campaign setup, budgets, creatives, targeting, keywords, landing page thinking, lead quality, retargeting basics and reporting.
SEO + Google Business ranking
Local SEO, Google Business Profile optimization, reviews, local landing pages, Search Console, useful content and ranking signals.
Freelancing + placement assistance
Portfolio proof, proposal basics, outreach, interview prep, communication, local business pitch and first-client direction.
Final exam + rewards
Performance-based final exam with Apple product / rewards upto ₹1 lakh as per attendance, assignments, score and T&C.
Every module connects with something a student can show
Local SEO audit
Audit a Surat business for search visibility, Google Business Profile, reviews and local trust.
Ad campaign plan
Build campaign logic, keywords, audiences, creatives, offers and simple reporting.
Content calendar + video workflow
Create Instagram/YouTube ideas, shoot simple videos, edit in Filmora and design in Canva.
Freelance pitch basics
Learn how to explain value, communicate clearly and approach first-client opportunities responsibly.
360 Digital Marketing Certificate Pathway
Students can receive MaxLeadz Education course completion, internship completion, social media completion and marketing methods completion certificates after practical module completion. They are also guided toward relevant Google and Meta platform certificates connected with Google Ads, analytics basics and Meta Ads learning.
MaxLeadz Education certificates
Course completion, internship-style completion, social media completion and marketing methods completion proof.
Google certificate guidance
Google Ads and measurement learning path guidance with practical campaign understanding.
Meta certificate guidance
Meta/Facebook/Instagram ad learning path guidance connected with real Meta Ads practice.
Students practice with tools used by real marketing teams
The curriculum is not only topic names. Students understand where each tool fits inside AI, SEO, ads, content, tracking, reporting and client communication.
How classes become interactive
Students do tasks, discuss examples, get corrections and understand how a marketer thinks before launching anything.
How parents can judge value
The value is visible in discipline, assignments, campaign logic, communication confidence and portfolio direction.
How students build confidence
Beginners learn step-by-step: first understanding, then tool practice, then reporting, then job or first-client preparation.
Want to know which program fits this curriculum?
Choose 90-day essentials for fundamentals or 121-day challenge for AI, content creation, live campaign reviews, portfolio direction, placement assistance, earning assistance and final exam reward opportunity.